ALL ABOUT THE PANELS
The Discipline of Craft: Building Authentic Artistry with WILLOW
Moderated by Jacob Collier
Friday, April 24 | 6:30 p.m. ET | Sheen Center
This keynote conversation will explore how Grammy-nominated artist, WILLOW, approaches creativity through practice, curiosity, and intentional growth. Moderated by Grammy-winning artist, songwriter and producer, Jacob Collier, the conversation will highlight how her commitment to the craft has shaped her artistic evolution and continues to define her identity as an artist.
The Sound of Generations: 20 Years in Reflection
With Nastasha Bedingfield and Towa Bird
Friday, April 24 | 8 p.m. ET | Sheen Center
In celebration of GRAMMY U’s 20th anniversary, this special panel brings together Grammy-nominated artist, Natasha Bedingfield, and singer/songwriter, Towa Bird, for a conversation about their creative journeys through the music industry. Moderated by Abigail Morris of The Last Dinner Party, the discussion will dive into their personal experiences of how the music industry has evolved over the years and explore what those shifts have meant for the artist experience, from releasing music to career longevity.
GRAMMY U Unwrapped with Alissia
Moderated by Annabelle Kline
Saturday, April 25 | 11 a.m. ET | Sheen Center
GRAMMY®-nominated producer, Alissia, will give members a behind-the-scenes look at her process as she breaks down how she produced her track “Hypnotic Night,” offering insight into her workflow, decision-making, and creative instincts while showing how it is all reflected within the session in real time. Moderated by Annabelle Kline, Curator and Founder of That Good Sh*t, the two will dive into Alissia’s creative philosophy and how it translates into developing one's distinctive sound as a producer.
GRAMMY U Live! Building Beyond Limits
With Matt Zingler, Jessie Allen, and JoJo
Moderated by GRAMMY U Reps Ily Aguilar and Adyna Silverberg
Saturday, April 25 | 1 p.m. ET | Sheen Center
Join us for a dynamic conversation exploring how growth looks across different corners of the industry—from expanding an artist’s fan base and presence, to growing a global organization, to transforming a local festival into a worldwide cultural force. JoJo - singer, actress, and New York Times bestselling author—will share how she has built and sustained a powerful, multi-generational fan base while evolving her artistry. Jessie Allen, Managing Director of GRAMMY U, will discuss growing a national and international community under the Recording Academy and what it takes to scale an organization with impact. Matt Zingler, Co-Founder of Rolling Loud, will break down how the festival transformed from a Miami-based event into a global cultural brand. Together, they’ll offer insight into thinking bigger, moving strategically, and building beyond limitations.